If you’re starting an online business or taking your existing business online, no doubt you’ve heard that your e-mail list of subscribers is your most important business asset.
If you aren’t building a list, you aren’t building a business. It’s as important as that.
So where do you start? The best way is to develop a free offer that you give away in exchange for an e-mail address. This could be anything from a simple .pdf checklist, to a webinar or even an entire free online course!
If you need some ideas for what that free offer could look like, check out this wonderful article by ThriveThemes.
This may sound a bit too obvious to some, but I’ve seen a surprising number of websites by coaches, consultants, instructors, experts and other solo entrepreneurs who don’t have a free offer or don’t even have a box for people to subscribe and leave their e-mail.
Big mistake. Very big. Huge! 😀
You also need a way of collecting people’s e-mail addresses, and that is what this article is all about.
There are many e-mail services out there. Mailchimp, Aweber, Infusionsoft, Ontraport and a few dozen others.
Most of them will cost you money, and this cost will increase as your list grows. Mailchimp is free to start with, but the big problem is that they don’t allow you to send automated messages on a free plan.
What does that mean? Well, if someone subscribes to your list hoping to get that free ebook (or whatever you offer), you will need to manually send it to them. That’s a nightmare!
So here is the alternative and FREE solution that allows you to send out as many automated messages and sequences of messages as you want. And surprisingly few people know about this option.
Here is what I use: a combination of Mailpoet and Sendgrid.
Mailpoet is a WordPress plugin that allows you to build subscriber lists, compose beautiful messages and create message sequences. It’s free up to 2K subscribers. More than enough for most beginner list builders.
Sendgrid is an e-mail sending service. They make sure your e-mails reach your subscribers. After you create your e-mail in Mailpoet, Sendgrid ‘picks it up’ and delivers to your tribe.
Sendgrid is free up to 12K messages per month. Which means if you have 2K subscribers you could send up to 6 messages to them every month. That’s one and a half e-mails every week. 😀 Plenty.
Link them up!
And they work wonderfully together. Once you install Mailpoet plugin on your WordPress website, they will give you a step-by-step instruction how to connect it with Sendgrid to ensure smooth delivery.
Simple. Free. Love that!
What’s the downside? Well, the one I found so far is that I cannot embed Mailpoet sign up form on any other website except my own. So if you use LeadPages, for example, or some other external website where you collect people’s addresses, this won’t work.
So for as long as you’re signing people up on your own website, you should be fine.
Was this helpful? Let me know in the comments below!
P.S.: If you know people who can benefit from this, why not share this article with them!
Disclaimer: None of the links above are affiliate links. I need to start subscribing to their affiliate programs, because they are great!