I’ve been hearing this question a lot: How do you create an online course? Where do you begin?
Topic, lessons, audience, format, platforms, tech – overwhelming, isn’t it?
That’s why I created this video – to help you out with some basic questions and get you started.
I did my best to focus on the most important things and leave out all the fluff.
How to Create an Online Course. Step 1: Topic
We’ve all been students at some point. Schools, colleges, universities – we’re used to academic approach to teaching. Unfortunately, the way academic courses are structured and presented is not suitable for a course that you want to sell online.
Main difference? FOCUS! If you want your course to sell, focus on the result, not on knowledge acquisition.
“What will your students learn” may be a place to start, but don’t stop there.
What will they be able to achieve? What specific result will they get?
What would they be able to do, be or feel – differently, better – as a result of taking your course?
MOST IMPORTANTLY: How will this result improve their life? Personally or professionally? What tangible benefits will they have as a result of taking your course?
If you can answer these questions, fantastic!
But before you start developing your course, check if there is a demand.
Are there products and services sold in this niche? Books? Magazines? Websites? Other courses?
Don’t see them as competition – they are your friends and potential marketing channels.
Not finding anything in this niche? Re-think your topic!
There is a reason why no one is selling anything. There is probably no demand for what you want to offer. Trying to generate demand for something that’s not there yet could take years and might never happen.
How to Create an Online Course. Step 2: Create Content
Content. The more the better, right?
It’s a myth that more content makes a course more valuable.
Think about it.
If you could help someone lose x pounds of weight in 2 months and create a course on how to do it – great!
But what if you could help someone achieve the same result in one month? In a safe and healthy way?
Will that make your course more valuable or less?
People want quick results. People want less work and better outcome.
If you can help people achieve the same result with less assignments to do, less information to absorb, less steps to take – it will increase the value of your course!
Some recommendations to get your started:
Most online courses today consist of videos + downloads (worksheets, checklists etc.) This is what students are generally expecting.
I recommend creating 8-12 videos for your core materials. Everything else could go into ‘bonuses’, ‘supplementary’, ‘additional’, ‘optional’ etc.
And those ‘bonuses’ and ‘supplementaries’ don’t have to be there yet. You can build them overtime, in response to your students’ feedback and questions.
Your core materials should focus on the quickest path possible taking them from where they are to where they want to be.
If you’re struggling with tech and don’t know how to start creating your videos, check out my FREE guide 5 Simple Tools You Need to Create Your First eCourse.
If you have a phone with a video camera, you can create an eCourse.
If you can download a free program that captures your screen and your voice, you can create an eCourse.
It’s not complicated and doesn’t have to take years.
How to Create an Online Course. Step 3: Publishing and Launching
Think about where you want to publish your course before you start creating it.
There are course marketplaces out there (e.g. Udemy), but they have their own rules and requirements. You need to be aware of them before creating everything.
You can self-host your course. I recommend Teachable. It’s super-easy and super-great looking.
There are also plugins for WordPress that you can use to host your ecourse on your own website. This is not my preferred method. I’ve tried that – lots of headache!
Once you publish your course, pilot it to a few people for free. Get feedback. Get testimonials.
Tweak your course if you need to.
Now you’re ready to market it to the world.
How to Create an Online Course. Step 4: Support and Update
Do you want your course to be 100% self-study? Or will you include some personal support and feedback?
Being there for your students can be a hassle and take up a lot of your time, but it will also increase the value of your course and will benefit your students greatly.
Update your materials, add new stuff – based on students’ feedback.
Your course will grow and develop overtime, and its value will keep on increasing, especially if you keep collecting those testimonials from people who achieved the result that you promised.
Want personal help from me?
Book a FREE eCourse Strategy Session with me. Get crystal clear on your topic and have a step-by-step plan of action from idea to publishing.
Sounds good? Book today! My diary fills up quickly!
Talk to you soon!