I recently recorded my first ever expert interview, so forgive me for bragging. I’m super proud of myself. 🙂
I was blown away by incredibly simple (as in “non-technical”) and highly practical advice that Dan Maynard gives on on the topic that most of us struggle with:
How to get Instant Traffic to our websites
Dan is an expert on SEO (Search Engine Optimisation) and he advises large companies and solo entrepreneurs on how to be discovered and ranked highly by search engines, drive more traffic and ultimately, get our offers – courses, programmes, coaching packages – in front of more people.
His advice works even if you’re just starting out. Even if you don’t blog. I had to pick up my jaw from the floor 😀 I always assumed we MUST publish regularly on our blogs to be ever noticed by Google Almighty. Turns out, there is a much easier way!
I’d love to hear your thoughts on this. And above all – I’d love to hear your results! Put it into practice, and share what happens.
Here is a very brief summary and links Dan and I talk about in the video:
Step 1: Find out what people want to know, related to your topic
There are many different ways, and Dan suggests some excellent tools we could use to simplify this step:
- Use Answer The Public website to see what terms and keywords people regularly put into the search engines
- Use the structure of Wikipedia page to outline the content of your post, create headers and subheaders.
Step 2: Create an Authority Post
Create a 2-3 thousand long comprehensive post that covers your topic of expertise in depth. Try to respond to most questions people ask online about your topic. Your goal is to create the Ultimate Guide to the topic, that people want to bookmark, save, share and use as a reference.
Include a variety of media: create lots of graphics (ideally, your own), add audio and video information.
Step 3: Share on Reddit
Find a discussion (sub-reddit) on Reddit that deals with your topic. Go to the top comments and offer a link to your post. Ask for feedback. Ask what else people would like to know that you haven’t covered.
It’s important not to be seen as a spammer, who is just there to drop a link. Engage in discussions, offer helpful tips and comments, contribute your advice, demonstrate your expertise and credibility.
Step 4: Use live streaming
Periscope, Facebook Live, Youtube Live (replaced Google Hangouts) are wonderful ways to attract attention, establish trust and personal connection with your audience and get traffic to your website instantly.
Live streaming is still relatively new and offers a great opportunity to stand out from the crowd.
Dan shares his amazing experience of building an audience using live streaming, and we talk about the challenges, the do’s and don’ts and how to get started.
If you want to get in touch with Dan, he is in my facebook group, and you can also reach him on his e-mail:
d a n @ b i z l e a d s g e n . c o m
Two questions for you:
- What was your biggest a-ha moment from this interview? (Mine was definitely on being able to drive significant traffic with just a single page on your website – amazing!)
- What other traffic generation strategies have you used? What’s working? What isn’t as effective as you have hoped?
Look forward to hearing from you!